Essays about: "fans"

Showing result 21 - 25 of 234 essays containing the word fans.

1. 21. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

   University essay from Umeå universitet/Företagsekonomi

   Author : Lelia Yamina Belouadi; Güney Han; [2023]
   Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

   Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

3. 22. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Ellie Leandersson; [2023]
   Keywords : oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

   Abstract : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. READ MORE

4. 23. Fan Art and Creative Community : THE MEANING OF ART IN ONLINE FANDOM

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Sally Wertwein Samuelsson; [2023]
   Keywords : participatory Culture; Fandom; Fan Art; Interview; Wellbeing; Online Community; Deltagande Kultur; Fan Kultur; Online Konst; Intervju; Välmående; Online Kultur;

   Abstract : This study investigates the individual experience of viewing fan art and creative works within fandom, as well as the community’s potential to be a place for learning or to develop creative skills. I approach the fandom of Final Fantasy XIV, a massive multiplayer online game, on the online platform Tumblr, asking for fans’ experience with creative content and community connections. READ MORE

5. 24. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

6. 25. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE