Essays about: "farhan rashid ahmed ansari"
Found 2 essays containing the words farhan rashid ahmed ansari.
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1. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE
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2. Can loyalty schemes be applied to all types of luxury brands?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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