Essays about: "fashion illustration"

Found 3 essays containing the words fashion illustration.

  1. 1. Are you as green as the Grinch - or is it just an illusion?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Persson; Linnea Svensson; [2022]
    Keywords : Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

    Abstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE

  3. 2. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

  4. 3. Talent Management : Beyond the concept of Talent Management

    University essay from IHH, Företagsekonomi

    Author : Anders Bexell; Fredrik Olofsson; [2005]
    Keywords : Talent Management; HRM; HR Planning; legitimacy; Fashion and Fads in Management; Talent Management; HRM; HR planering; strategisk HRM; legitimitet; modeord i Management;

    Abstract : Författarna till denna uppsats har under de senaste åren kunnat följa en explosionsartad snabb utveckling av böcker och artiklar publicerade kring konceptet Talent Management. Dessa böcker och artiklar har gemensamt att de betonar vikten av att företag adopterar konceptet och de ödesdigra följderna om de låter bli. READ MORE