Essays about: "fashion industry"

Showing result 21 - 25 of 657 essays containing the words fashion industry.

1. 21. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 22. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Alexandra Edelsbrunner; [2023]
   Keywords : Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE

4. 23. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

   University essay from

   Author : Amanda Persson; Alexandra Millner; [2023]
   Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

   Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

5. 24. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

6. 25. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

   University essay from Högskolan i Halmstad

   Author : Maja Hörnell; Emma Alsaker; [2023]
   Keywords : CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

   Abstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE