Essays about: "fashion journalism"

Found 3 essays containing the words fashion journalism.

1. 1. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Linnéa Ruiz Mutikainen; [2018]
   Keywords : Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

   Abstract : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. READ MORE

3. 2. MORE THAN ENTERTAINMENT : RECEPTION STUDIES OF AMERICAN TV SERIES/SERIALS IN CHINESE COLLEGE STUDENTS

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Ying Jiang; [2010]
   Keywords : Global; Journalism; American · TV series serials; ATS;

   Abstract : The purpose of this research is to examine the current reception situation of the chosen four American TV series in Chinese college campuses. Rather than focusing on the series content, this thesis would focus much more on the audience part, to explore how the personal backgrounds and social factors would influence certain ATS received by certain group of people. READ MORE

4. 3. Market Orientation as a Branding Strategy

   University essay from Företagsekonomiska institutionen

   Author : Charina Montemar Hägglund; [2008]
   Keywords : market orientation; advertising; branding; fashion journalism; media;

   Abstract : .... READ MORE