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Showing result 1 - 5 of 36 essays matching the above criteria.
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1. Private Women with Public Opinions : Negotiating Gender in Early Modern Fashion Magazines
University essay from Uppsala universitet/Historiska institutionenAbstract : This thesis researches the construction of gender ideals for the new Middle Class and women’s involvement in the same by analysing fashion magazines published in Germany and Sweden between 1786 to 1827 and 1818 to 1844, respectively. The analysis consists of two parts: first, the share of women’s involvement in the public sphere as defined by Habermas as well as the justification of the inclusion of female-written texts and second, the nature of gender ideals in relation to the separate spheres’ framework. READ MORE
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2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE
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3. The Power of the Power Suit : How do the representations of women’s work in American Vogue reflect the changes in the female labour force participation rate from 1900 to 2020?
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : The increase in female labour force participation rate can be considered as the most significant labour market trend taken place over the last 120 years in the United States. However, despite the drastic increase, women’s labour participation has stagnated since the mid-1990s. READ MORE
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4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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5. Fashion Week: Lead or Be Led
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. READ MORE