Essays about: "fashion management thesis"
Showing result 1 - 5 of 93 essays containing the words fashion management thesis.
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1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE
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2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE
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3. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE
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4. Incentive Systems Related to Sustainability - Are They Efficiently Structured within Nordic Fast Fashion? : Investigating the current design and efficiency of incentive systems at nordic fast fashion businesses and their potential contribution to enhanced sustainability work
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Title: Incentive Systems Related to Sustainability - Are They Efficiently Structured within Nordic Fast Fashion? Problematization: Incentive systems play an important role in guiding and motivating employees towards the goals regarding sustainability for business. The problem that this thesis investigates is that the incentive systems of nordic fast fashion businesses might not be efficiently structured to contribute to the sustainability work. READ MORE
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5. The Hasty Shift: Analyzing the Swift Effects on Hybrid Work Environments in a Post-Pandemic World : A qualitative study investigating how the abruptness of the Covid-19 pandemic affected remote and/or hybrid workplaces and its employees.
University essay from Umeå universitet/FöretagsekonomiAbstract : In the light of a post-pandemic world, the concept of hybrid work environments has become significantly more important since the way of working has changed because of the Covid-19 pandemic. Not being dependent upon a set office spot to conduct one´s work-related tasks has created both positive and negative consequences for both the individuals and the organizations. READ MORE
