Essays about: "fashion marketing events thesis"

Found 3 essays containing the words fashion marketing events thesis.

1. 1. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

3. 2. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sara Furberg; [2016]
   Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

   Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE

4. 3. Shopping as an experience

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ANDERSSON CAROLINE; [2011]
   Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

   Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE