Essays about: "fashion marketing thesis"

Showing result 21 - 25 of 105 essays containing the words fashion marketing thesis.

1. 21. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

3. 22. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammad Mirzajee; Alen Rashid; [2021]
   Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

   Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE

4. 23. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Emma Källström; Julia Brandin; [2021]
   Keywords : Green marketing; Sustainability; Fast fashion; Theory of Planned Behavior; Consumer Awareness;

   Abstract : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. READ MORE

5. 24. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
   Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

   Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

6. 25. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Gisslar; Linnéa Sundman; [2021]
   Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

   Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE