Essays about: "fashion online business"

Showing result 1 - 5 of 78 essays containing the words fashion online business.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  3. 2. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Niki Samakovlis; [2023]
    Keywords : Attention mechanism; CNN; Deep Learning; Fashion Style Recognition; Feature Extraction; Generation Z; Uppmärksamhetsmekanism; Faltningsnätverk; Djupinlärning; Igenkänning av klädstilar; Särdragsextraktion; Generation Z;

    Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE

  4. 3. Brands Mobilising Sustainable Consumption by Craft

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Evianna Sipilä; Beatrice Ursing; [2023]
    Keywords : slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

    Abstract : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. READ MORE

  5. 4. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isabelle Örnbratt; Erica Stenström; [2023]
    Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

  6. 5. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Angeles; Matthieu Thomas; [2023]
    Keywords : Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Abstract : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. READ MORE