Essays about: "fashion retail context"

Showing result 1 - 5 of 21 essays containing the words fashion retail context.

  1. 1. Are you ready for a new (AI) colleague? : How the geopolitical and cultural contexts influence fashion retail managers’ decision-making process regarding adopting and implementing AI.

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Florence Mensah; Marina Lysikova; [2023]
    Keywords : AI technology; artificial intelligence AI ; digital transformation; IT innovation; cultural context; geopolitical context; AI adoption; AI implementation; fashion retail industry;

    Abstract : The rapid development of artificial intelligence (AI) has led to significant changes in the business environment and academic discussions. AI boosts productivity and positively impacts the competitive advantage of organisations. READ MORE

  3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  4. 3. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  5. 4. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alex Kaspo; [2023]
    Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

    Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

  6. 5. Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Fransson; Isabell Schönström; [2022]
    Keywords : Self-checkouts; Self-service technology; SST; customer attitudes; customer loyalty; fashion store; fashion context; fashion retail context; Business and Economics;

    Abstract : .... READ MORE