Essays about: "fast fashion brands"
Showing result 6 - 10 of 56 essays containing the words fast fashion brands.
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6. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE
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7. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE
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8. Sustainable textile management and business practices among small scale fashion brands in Indonesia
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : The current fashion and textile industry is one of the largest contributors to climate change and environmental degradation. The industry uses toxic dyes and chemicals to cultivate, manufacturing and processing stages. READ MORE
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9. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE
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10. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE
