Essays about: "fast fashion"

Showing result 1 - 5 of 162 essays containing the words fast fashion.

  1. 1. Sustainable Marketing in Fast Fashion A quantitative reseach investigating sustainable marketing strategies´impact on consumer behavior

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Paulsson; Beatrice Ursing; [2021-02-12]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammad Mirzajee; Alen Rashid; [2021]
    Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE

  3. 3. The 'sins' of greenwashing : A content analysis of greenwashing's role in the fast fashion industry

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Josephine Blesserholt; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. Recycled fibers for circular economy - The case of the fashion industry

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Estelle Golay; [2021]
    Keywords : Fast-Fashion; Socio-Technical ST Systems; Stakeholder Theory; Sustainable Business Models SBM ; Sustainable Development;

    Abstract : Some fashion companies have started to use recycled fibers to improve their sustainability practices, as it is a way to implement circularity into their business. By combining the theoretical frameworks of stakeholder theory, socio-technical (ST) systems and sustainable business models (SBM), this study discusses how the current business models of fashion companies relate to the concept of circular economy and what fashion companies’ future perspectives are. READ MORE

  5. 5. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Blomberg; Julia Furman; [2021]
    Keywords : Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

    Abstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE