Essays about: "fast internationalization"
Showing result 1 - 5 of 26 essays containing the words fast internationalization.
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1. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE
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2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE
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3. Digital maturity among Swedish manufacturing SMEs : Recommendations on how to utilizedigitalization when internationalizing
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The emergence of digitalization and its prevalence is constantly changing the environment inwhich business operates, and consequently the firm’s way of conducting business. Having theability to work with digital maturity is thus a prerequisite for a firm that wants to survive thecompetitive market that prevails today. READ MORE
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4. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE
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5. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE