Essays about: "fast-fashion"

Showing result 1 - 5 of 104 essays containing the word fast-fashion.

  1. 1. Sustainable Marketing in Fast Fashion A quantitative reseach investigating sustainable marketing strategies´impact on consumer behavior

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Paulsson; Beatrice Ursing; [2021-02-12]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. READ MORE

  3. 3. The complexity of circular business models and the effect of firm size in the clothing industry - A variable development and quantitative study for the clothing industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christoffer Lindström; Carl Berggren; [2020-07-01]
    Keywords : Circular business models; circular economy; sustainable business models; closing the loop strategies;

    Abstract : With the newly added focus on the social and environmental costs associated with the fast fashionand clothing industry, many researchers have attempted to solve the problem and come up withvalid theories for change. A way to minimize externalities is with the implementation of circular businessmodels, which have become increasingly relevant to prolong the life cycle of products, reducethe use of natural resources and minimize harmful emissions and can, therefore, be a possible solutionto the problem. READ MORE

  4. 4. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Georgsson; Johansson Hanna; [2020-06-16]
    Keywords : consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Abstract : MSc in Marketing and Consumption.... READ MORE