Essays about: "fast-fashion"

Showing result 16 - 20 of 198 essays containing the word fast-fashion.

1. 16. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
   Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

   Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

3. 17. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Elverlind; Sandra Lien; [2023]
   Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

   Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

4. 18. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Josefin Johnsson; Rebecca Dyring-Bro; Ronja Sten; [2023]
   Keywords : Customer awareness; Transparency; Sustainability reports; Fast fashion; Pollution - Sustainable development; Climate impact; Environmental footprint; Sustainability Awareness  ;

   Abstract : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. READ MORE

5. 19. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
   Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

   Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

6. 20. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

   University essay from Umeå universitet/Företagsekonomi

   Author : Philip Brunkes; Lina Johansson; [2023]
   Keywords : Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

   Abstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE