Essays about: "fast-fashion"

Showing result 21 - 25 of 198 essays containing the word fast-fashion.

1. 21. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
   Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

   Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

3. 22. Reconciling Sufficiency and Profitability in Fashion: A Case Study of Sufficiency-Driven SMEs and their Business Models in the French Fashion Industry

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maëlle Soulis; [2023]
   Keywords : sufficiency; fashion industry; business models; sustainable consumption; sustainable fashion; Earth and Environmental Sciences;

   Abstract : Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. READ MORE

4. 23. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

5. 24. Consumer sustainability perspectives on fashion

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Vendla Karlsson; [2023]
   Keywords : Fast Fashion; Generation Z; Identity; Secondhand; Social Practice Theory; Sustainable Development;

   Abstract : Fast fashion is an industry that is closely linked to the cause of climate change, and it is the second largest industry to contribute to pollution. In Sweden, one of the largest groups to consume fast fashion is young consumers, i.e., Generation Z. READ MORE

6. 25. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE