Essays about: "female consumer behavior"

Showing result 11 - 15 of 31 essays containing the words female consumer behavior.

  1. 11. “Where my Girls at?” : Exploring the relationship between African-American femaleconsumers and Sustainable Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sasha Thomas; [2018]
    Keywords : African-American female consumers; sustainable fashion; inclusivity; consumer behavior; fashion consumption;

    Abstract : Purpose: The purpose of this study is to investigate the relationship between American consumersand “Environmentally and Ethically Sustainable Fashion” (EESF), with a specific focus on African-American female consumers in order to discover how relevant EESF is in their lifestyles and fashionconsumption practices. Additionally, the study aims to investigate if African-American femaleconsumers are being overlooked in the discourse surrounding EESF. READ MORE

  2. 12. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ann-Christiin Kerner; [2018]
    Keywords : slow fashion; slow movement; buyer persona; marketing persona; consumer behavior; slow fashion consumer; slow fashion communication;

    Abstract : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. READ MORE

  3. 13. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sanna Junhem; Sophie Adolfsson; [2017]
    Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

    Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE

  4. 14. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Mehrabi; Roxana Zahedi; [2016]
    Keywords : ;

    Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE

  5. 15. Green Consumer Behavior : Gender Differences In Willingness To Eat Less Meat

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Navickiene Donata; Kristina Jovanovic; [2016]
    Keywords : Green Consumers; Meat Consumption; Sustainable Consumption; Gender Differences;

    Abstract : Unsustainable meat consumption contributes to climate change. That is why consumers are advised to behave in an environmentally responsible manner and reduce their consumption of meat products. When it comes to willingness to reduce meat consumption, differences between female and male consumers have been identified. READ MORE