Essays about: "female consumer behavior"

Showing result 21 - 25 of 31 essays containing the words female consumer behavior.

  1. 21. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  3. 22. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Isabell Hansen; Renée Erlandsson; Henrik Mokhtari; [2013]
    Keywords : Endorser; Celebrity Endorser; Celebrity Endorsement; Brand Image; Consumer Behavior; Fashion Industry;

    Abstract : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. READ MORE

  4. 23. Appreciation of Intrinsic Value : In the Context of Fast Fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sara Södergren; Aida Forozin; Camilla Ingmark Lundin; [2012]
    Keywords : fast fashion; attitude-behaviour gap; consumption; value; price;

    Abstract : In this thesis we examine the prevailing dilemma concerning fast fashion and an increased attitude-behaviour gap. Many previous studies have explored the subject of fast fashion and also tried to solve the problem with the attitude-behaviour gap. READ MORE

  5. 24. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Katharina Muenz; Vilma Sergiunaite; [2012]
    Keywords : eWOM; online reviews; consumer behavior; anonymous eWOM; semi-anonymous eWOM;

    Abstract : AbstractIntroductionWord-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is attributed to trust between the sender and the receiver of a message. Electronic word-of-mouth (eWOM) however, eliminates the consumer’s ability to judge the credibility of sender and message. READ MORE

  6. 25. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE