Essays about: "female consumer behavior"
Showing result 31 - 35 of 36 essays containing the words female consumer behavior.
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31. Gender Differences in the Fashion Consumption and Store Characteristics in Swedish Clothing Stores
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : The study examined gender differences in fashion consumption in reflecting to retailing-store characteristics. Observation was conducted in the five different retailing-stores to notice various store displays and consumer behaviors between women and men. READ MORE
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32. A Study on Social Media Networks : Impact of Intrinsic Motivators and Demographic Factors
University essay from Handelshögskolan vid Umeå universitetAbstract : The advent of social media networks is radically changing the way we communicate, shareand socialize. These networks are also creating impact on consumer behavior. In this study,we tried to analyze the factors working behind the intrinsic motivation of people upon whichthey are interacting in the social networks and formulating their preferences. READ MORE
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33. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE
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34. The impact of brand on Thai female consumer in purchase decision of foreign makeup product
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE
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35. THAI UNIVERSITY STUDENTS IN THE ERA OF MODERN CONSUMERISM : HOW HAS CONSUMERISM AFFECTED THE LIFESTYLE AND CONSUMPTION OF FEMALE UNIVERSITY STUDENTS IN BANGKOK WITH THE CASE STUDY OF FASHION?
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The purpose of this research was to find how young women in Bangkok spend their money, especially in terms of fashion consumption in the new context of globalized consumer society. The research was conducted through general observations and interviews with designers and fashion shop owners in order to find out their views of fashion and consumption among the young women in the city as well as through interviews with female university students in order to find out their consuming behavior of fashion commodities, lifestyle, views of fashion and what influenced their spree. READ MORE
