Essays about: "female consumer behavior"

Showing result 6 - 10 of 31 essays containing the words female consumer behavior.

  1. 6. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Georgsson; Johansson Hanna; [2020-06-16]
    Keywords : consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Abstract : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. READ MORE

  2. 7. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  3. 8. Do the Swedish Female Consumers Walk Their Talk? : A qualitative study exploring the Intention-Behavior gapin sustainable secondhand fashion consumption

    University essay from Jönköping University; Jönköping University

    Author : Pedersén Elin; Persson Amanda; [2020]
    Keywords : Intention-Behavior gap; Sustainable fashion consumption; Secondhand fashion; Sustainable intentions; Sustainable behavior;

    Abstract : Background: In the last decade, the world has been facing global challenges of climate change as the climate has worsened significantly. Excessive consumption has been identified as one of the biggest contributors to the climate change where people purchase more products than what meets the basic needs. READ MORE

  4. 9. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  5. 10. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE