Essays about: "female millennials"
Showing result 1 - 5 of 15 essays containing the words female millennials.
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1. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE
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2. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE
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3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE
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4. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE
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5. Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to comprehend female millennial consumers’ perceptions towards lingerie brands that are categorised as ‘Brand Activist Aspirants’ compared to ‘Authentic Brand Activists’. Methodology: As this research focuses on studying consumers’ perceptions, a subjective social constructionist view was taken. READ MORE