Essays about: "female portrayals"

Showing result 1 - 5 of 34 essays containing the words female portrayals.

  1. 1. The Power of the Power Suit : How do the representations of women’s work in American Vogue reflect the changes in the female labour force participation rate from 1900 to 2020?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Mikaela Sasi; [2022]
    Keywords : Female Labour Force Participation Rate FLFP ; Fashion; Media Representation; United States; Economic History; Content Analysis; The Vogue Magazine; Business and Economics;

    Abstract : The increase in female labour force participation rate can be considered as the most significant labour market trend taken place over the last 120 years in the United States. However, despite the drastic increase, women’s labour participation has stagnated since the mid-1990s. READ MORE

  2. 2. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  3. 3. Porträtteringen av entreprenörer i lantbrukspress : en befästning och frigörelse av stereotypa mönster

    University essay from SLU/Dept. of Economics

    Author : Josephine Andersson; Lovisa Ek; [2021]
    Keywords : entreprenör; genus; lantbrukare; mediebilder; stereotypa mönster;

    Abstract : Entreprenörer och lantbrukare är manligt kodade koncept med manliga konnotationer. När lantbrukare studeras som företagare finns det en risk att den maskulint kodade entreprenören i samklang med den maskulint kodade lantbrukaren blir dubbelt stereotypiserad. READ MORE

  4. 4. Empowering Arab Women through Media Development : A case study

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nabila Zayati; [2021]
    Keywords : media development; empowerment; gender; communication for development; participatory communication; social change; Arab region;

    Abstract : The media have power: they create frames of conceptions, influence attitudes and behaviour, and monitor the conduct of government officials. For women, the media can suggest ways and means to defend civil rights and gain access to society’s resources and opportunities. READ MORE

  5. 5. Gender in the English Language Classroom : A comparative study of gender portrayals in textbooks for the course English 6 in the Swedish upper secondary school

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Josefin Willman; [2021]
    Keywords : critical discourse analysis; gender; sex; textbook analysis; upper secondary school;

    Abstract : This study aims to explore how textbooks aiming at the course English 6 in the Swedish upper secondary school display male, female and transgendered characters in fictional texts. The study also seeks to investigate what genders are represented in the authors of the analysed fictional texts in the textbooks. READ MORE