Essays about: "female portrayals"

Showing result 1 - 5 of 36 essays containing the words female portrayals.

  1. 1. In Bondage at the Bottom of Hierarchy : A Study of Female Victimisation and the Exploitation of the Poor in Crime and Punishment

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Josefin Lann; [2023]
    Keywords : Fyodor Dostoyevsky; Crime and Punishment; Marxism; feminism; class struggle; female victimisation; double oppression;

    Abstract : This study investigates the societal tribulations of impoverished men and women in nineteenth-century St Petersburg in Dostoyevsky’s Crime and Punishment. The analysis is centred around the novel’s portrayals of class struggle, female victimisation, and double oppression in capitalist and patriarchal society. READ MORE

  3. 2. Sexy Women and Unmanly Men : Representations of Librarians Onscreen

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Camille Nampetch; [2023]
    Keywords : librarian representation; hegemonic masculinity; the male gaze;

    Abstract : This study investigates the representations of librarians in movies spanning from the years 2012 to 2022 from a gender perspective using thematic analysis. Being a female-dominated profession with an increasing use of technology, the goal is to see how librarians are being portrayed today and how that might affect the perceptions of librarianship. READ MORE

  4. 3. The Power of the Power Suit : How do the representations of women’s work in American Vogue reflect the changes in the female labour force participation rate from 1900 to 2020?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Mikaela Sasi; [2022]
    Keywords : Female Labour Force Participation Rate FLFP ; Fashion; Media Representation; United States; Economic History; Content Analysis; The Vogue Magazine; Business and Economics;

    Abstract : The increase in female labour force participation rate can be considered as the most significant labour market trend taken place over the last 120 years in the United States. However, despite the drastic increase, women’s labour participation has stagnated since the mid-1990s. READ MORE

  5. 4. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  6. 5. Porträtteringen av entreprenörer i lantbrukspress : en befästning och frigörelse av stereotypa mönster

    University essay from SLU/Dept. of Economics

    Author : Josephine Andersson; Lovisa Ek; [2021]
    Keywords : entreprenör; genus; lantbrukare; mediebilder; stereotypa mönster;

    Abstract : Entreprenörer och lantbrukare är manligt kodade koncept med manliga konnotationer. När lantbrukare studeras som företagare finns det en risk att den maskulint kodade entreprenören i samklang med den maskulint kodade lantbrukaren blir dubbelt stereotypiserad. READ MORE