Essays about: "feminist advertising"

Showing result 1 - 5 of 16 essays containing the words feminist advertising.

  1. 1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valeriia Babkina; [2023]
    Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

    Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

  3. 2. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

  4. 3. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  5. 4. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Nina Lotz; Dionne Tilborghs; [2022]
    Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE

  6. 5. Sunscreens Imploded : An eco-cultural exploration of enskinment, protection, and vulnerability

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Tobias Bharucha; [2022]
    Keywords : Sunscreen; SPF; Protection; Vulnerability; Care; Toxicity; Ecologies; Skin; Enskinment; ‘Endocrine Disruptors’; Skin Cancers; Racialised Beauty; Smell;

    Abstract : In this thesis I explore sunscreen use-practices, imaginaries, and material flows. I aim to understand how young people in the globally-immersed UK use sunscreens and how they makesense of them. READ MORE