Essays about: "festival marketing"

Showing result 1 - 5 of 6 essays containing the words festival marketing.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. The power of experiences

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annemette Tolstrup Laursen; [2017]
    Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

    Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE

  4. 3. A For Effort? -The effect of CSR advertising on cause and company

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elin Westerberg; Josefine Bergkvist; [2014]
    Keywords : Corporate Social Responsibility; Advertising; Marketing Effort; Third Person Effect;

    Abstract : Although CSR as a strategic tool is gaining increasingly strong support from strategy giants such as Micael Porter, the connection between advertising and CSR is not yet fully established and as of today only an embryonic body of research investigates the effect on the supported cause. By using a real life initiative carried out by Pressbyrån during the Stockholm Pride Festival 2013, this thesis aims to find out whether advertising a CSR initiative can generate mutual benefits for both the supporting company and the affiliated cause and whether the effects may be enhanced by marketing effort and the perceived influence on self versus others. READ MORE

  5. 4. Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Diana Karic; Eric Rinman; [2011-08-11]
    Keywords : Social Media; Word of mouth; Relationship Marketing; Facebook; Twitter; Blogs; Göteborg International Film Festival;

    Abstract : .... READ MORE

  6. 5. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing

    University essay from Handelshögskolan vid Umeå universitet

    Author : Oskar Törnmarck; Johannes Wikström; [2009]
    Keywords : event marketing; special events marketing; music festivals; festival marketing; sponsoring; volunteering; word of mouth; branding; evenemangsmarknadsföring; musikfestival; festivalmarknadsföring; eventmarknadsföring; upplevelsemarknadsföring;

    Abstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE