Essays about: "field of fashion"

Showing result 1 - 5 of 199 essays containing the words field of fashion.

  1. 1. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

  3. 2. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  4. 3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  5. 4. Using Quality Diversity in Genetic Programming to Improve Automatic Learning of Behaviour Trees

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Alexander Willemsen; [2023]
    Keywords : Behaviour Trees; Genetic Programming; Quality Diversity; Gedragsbomen; Genetische Programmering; Kwaliteitsdiversiteit; Beteendeträd; Genetisk Programmering; Kvalitetsmångfald;

    Abstract : One of the main purposes of the fields of Robotics and Artificial Intelligence is to develop solutions that can autonomously solve problems. An important part of this is synthesising behaviours of robots. Behaviour Trees are a tree structure that enables combining existing lower level behaviours into a high level behaviour through task switching. READ MORE

  6. 5. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sehrish Raza; [2023]
    Keywords : Smartwatch adoption; Behavioral intentions; technology integration; Pakistani Users;

    Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE