Essays about: "film marketing"

Showing result 1 - 5 of 20 essays containing the words film marketing.

  1. 1. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  2. 2. The Most Disturbing Definition: Are Extreme Cinema Films Part of One Big Genre?

    University essay from Lunds universitet/Filmvetenskap

    Author : Lancelot Jensen; [2020]
    Keywords : Extreme Cinema; Extreme Film; Extreme Movies; Disturbing; Controversial; Graphic; Violence in film; Sex in film; Sexual violence in film; Languages and Literatures;

    Abstract : In this essay I have looked at how the term extreme cinema should be categorized. Should it be categorized as a genre, a subgenre, an umbrella term or something else. To find this out I have divided the essay into three chapters, one long and two short. READ MORE

  3. 3. Research on Audience Engagement in Film Marketing -- Taking the film <Us and Them> as the Case

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ruiyan Huang; [2019]
    Keywords : Audience engagement; film marketing; social media; marketing content;

    Abstract : The film marketing is becoming increasingly important due to the fierce competition of film industry in China. With the drive of technology innovations, the creation of interaction among audiences has gradually become the spotlight of film marketing and many social media platforms are employed as marketing tools to encourage or foster audience engagement. READ MORE

  4. 4. From Low Budget to Big Business : Releasing Strategies for Indeoendent Films and Industry Division

    University essay from Stockholms universitet/Filmvetenskap

    Author : Jelena Ivanisevic Paunovic; [2019]
    Keywords : independent production; low budget film; Oscar; auteur film; female producer; film industry; Christine Vachon; Boy s Don t Cry;

    Abstract : The objective of this thesis is observing the process of launching the small independent movie in the context of big film industry and its hegemony. We will observe the differences between low budget, independent, the auteur film and well known ’blockbuster' entertainment cinema products. READ MORE

  5. 5. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Cajsa Granlund; Lisa Prick; [2019]
    Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

    Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE