Essays about: "film marketing"

Showing result 16 - 20 of 25 essays containing the words film marketing.

  1. 16. Initiating Relationships in Destination Marketing : A Case Study of the Wallander Film Production

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Agnes Karlsson; [2017]
    Keywords : Destination Marketing; Film; Business Relationships;

    Abstract : This thesis focuses on the process of initiating relationships in destination marketing and includes an in-depth case study of the Wallander film series. Destination marketing is unique due to its dependency on relationship creation – typically, dynamic contacts have to be established between the film company, its financial sponsors and the stakeholders in the designated destination. READ MORE

  3. 17. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kiril Tiavin; Frederic Köllisch; Vili Nurminen; [2015]
    Keywords : product placement; marketing; brand recognition; attitude; movie;

    Abstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE

  4. 18. The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sandra Ilar; [2014]
    Keywords : The Hunger Games; Lionsgate; Film Marketing; Viral Marketing; Fans; Fandom; Fan Labor; Digital Labor; Word of Mouth; Social Media; Twitter;

    Abstract : This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. READ MORE

  5. 19. How Nextopia Impacts Satisfaction & WOM Post-Purchase

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Staffan Steneryd; Andrea Goeres; [2013]
    Keywords : Product preannouncements PPAs ; Nextopia; Post-purchase behavior; Satisfaction; Word of mouth WOM ;

    Abstract : A growing number of products are being released in succession, making future related marketing concepts more relevant than ever before. Theory on the topic shows that consumers are positively biased towards the future and evaluate "to-be-released" products in a more favorable light than currently (identical) products on the market. READ MORE

  6. 20. Jaws: Creating the Myth of the Man-Eating Machine

    University essay from Stockholms universitet/Filmvetenskapliga institutionen

    Author : Elizabeth Castaldo Lundén; [2012]
    Keywords : jaws; shark; new hollywood; steven spielberg; universal studios; high concept; epiphenomena; branding; new hollywood; marketing;

    Abstract : Jaws(Universal Studios, 1975) set a new standard for Hollywood film production byintroducing the concept of “summer blockbuster,” for a film that changed the way inwhich people thought about sharks. 37 years after the release of the movie, the idea of sharks as ferocious man-hunters still looms large in public opinion. READ MORE