Essays about: "financial aspects of branding"
Showing result 1 - 5 of 6 essays containing the words financial aspects of branding.
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1. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE
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2. Towards a circular economy : A qualitative study on how to communicate refurbished smartphones in the Swedish market
University essay from Umeå universitet/FöretagsekonomiAbstract : As there are more than 1.4 billion smartphones sold every year in the world and around four million smartphones in Sweden. In recent years there has been a growing concern to move from a linear economic system to a circular economic system. Smartphones and other electronic equipment stand for the largest growing waste streams in the European Union. READ MORE
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3. Opportunities and barriers to CSR : A qualitative case study of the most important aspects of CSR in medium-sized fashion companies in the moderate price range
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This thesis covers a qualitative case study of corporate social responsibility work in medium-sized fashion companies in the moderate price range. The aim of the study was to research the barriers and opportunities to corporate social responsibility in medium-sized fashion companies within the moderate price range in order to understand which aspects that are most important for these companies to focus on. READ MORE
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4. The Economic Efficiency Of Market-Based Green Building Policy Instruments In China: A case study of the Chenghuaxinyuan Housing Scheme in Shanghai
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : In order to curb emissions and resulting environmental problems caused by the rapidly growing energy use of its building sector, China has implemented a number of policy instruments to promote Green Building practices, including market-based instruments for energy efficiency in buildings. This thesis aims to evaluate the economic efficiency of these policy measures, using the Four-High Award of Shanghai and its application and impact on the Chenghuaxinyuan housing scheme as a case study. READ MORE
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5. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors Amanda Elg and My Engdahl Supervisors Maya Hoveskog and Ingemar Wictor Keywords Leadership, personal brand, corporate brand Problem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE
