Essays about: "financial services thesis title"

Showing result 1 - 5 of 12 essays containing the words financial services thesis title.

1. 1. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

3. 2. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE

4. 3. Cornerstone Investors on the Swedish IPO Market – Salvation or Damnation?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonathan Engman; Markus Leveen Pehrson; [2017]
   Keywords : Business and Economics;

   Abstract : Title: The effect of cornerstone investors on the Swedish IPO market - An event study on underpricing, aftermarket performance and effects of cornerstone investors Seminar date: 2017-05-29 Course: BUSN79: Degree Project in Accounting and Finance: Corporate Financial Management, Master level, 15 ECTS Authors: Jonathan Engman & Markus Levéen Pehrson Supervisor: Maria Gårdängen Purpose: The primary goal of this paper is to investigate cornerstone investor effect on underpricing and aftermarket performance in Swedish IPOs. By collecting an original and meticulous data set, the study examines underpricing, measured as first day returns, and aftermarket performance, measured in abnormal returns, one week to six months’ post-IPO. READ MORE

5. 4. Kundfokus inom livsmedelsbranschen

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Jasmine Hanna Carew; Zekarias Ghebregiorgis; Victor Söderberg; [2014]
   Keywords : Financial Management; Value Creation; Customer Focus; Competitiveness; Food Industry; Value Chain; Value Chain Management; Shared Value and Value Chain Analysis; Fristående kurs;

   Abstract : Abstract Title: Customer focus in the food industry - internal customer-oriented processes through a Value Chain perspective. Authors: Jasmine Carew, Zekarias Ghebregiorgis and Victor Söderberg Supervisor: Jennie Blomqvist and Katrin Franander Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 credits Key words: Financial Management, Value Creation, Customer Focus, Competitiveness, Food Industry, Value Chain, Value Chain Management, Shared Value and Value Chain Analysis Purpose: The purpose of this paper is to identify customer-oriented value creative activities in the food-industry with the help of Value Chain. READ MORE

6. 5. Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Johanna Russo; Sara Pierre; [2013]
   Keywords : ;

   Abstract : Title: Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment Date: June 5th, 2013 Institute: School of Business, Society and Engineering, Mälardalen University Classification: Master Thesis in Business Administration, 15 ECTS Authors: Sara Pierre and Johanna Russo Tutor: Carl G. Thunman Keywords: Bank, banking sector, stakeholders, financial market, environment, environmental factors, bank activities and change. READ MORE