Essays about: "findings questionnaire chinese"

Showing result 1 - 5 of 29 essays containing the words findings questionnaire chinese.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

3. 2. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China

   University essay from Lunds universitet/Graduate School

   Author : Jinxuan Lu; [2023]
   Keywords : Fertility intention; Overtime work; PLS-SEM; Vignette experiment; Theory of Planned Behavior; Social Sciences;

   Abstract : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. READ MORE

4. 3. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

   University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Weicheng Li; [2023]
   Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

   Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

5. 4. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

6. 5. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Zhiyu Chen; Jiabao Guo; [2022]
   Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE