Essays about: "findus crisis"

Found 2 essays containing the words findus crisis.

1. 1. A study on how companies manage crises on Facebook

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Melissa Albano Neves; Apollonia Contreras San; [2013-07-11]
   Keywords : Facebook; Social media; Crisis management; Findus Coop;

   Abstract : .... READ MORE

3. 2. Social Media Communication during a Corporate Brand Crisis: The Case of Findus

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miriam Ipsen; Malin Jönsson; [2013]
   Keywords : Social media; Crisis Management; Corporate Branding; Reputation and Reputational Corporate Brand Crisis; Business and Economics;

   Abstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE