Essays about: "firm size"

Showing result 11 - 15 of 493 essays containing the words firm size.

  1. 11. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  3. 12. From Chaos to Cohesion, Identifying Inter-team Dependencies in Large-scale Agile Organisations : A case study of Volvo Cars

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Anton Källström; Johan Westerberg; [2023]
    Keywords : Project Management; Dependencies; MNC; Automotive; Volvo Cars; Product Development; Agile; Agile Teams; Scaled Agile; Large-scale Agile; Scaled Agile Framework; SAFe; Planning; R D; Software; Software Development; Organizations; Collaboration; Communication; Innovation Management; Knowledge Management; Corporate Culture; Projektledning; Beroenden; MNC; Fordonsindustrin; Volvo Cars; Produktutveckling; Agilt; Agila team; Skalat agilt; Storskaligt agilt; Scaled Agile Framework; SAFe; Planering; R D; Mjukvara; Mjukvaruutveckling; Organisationer; Samarbete; Kommunikation; Innovationsledning; Kunskapshantering; Organisationskultur;

    Abstract : Product development is more complex than ever. Industries all over the world face intensified competition, forcing firms to improve their innovation performance. This involves integrating software development to a greater extent. As an effort to cope with such progression, agile project management methodologies have been adopted. READ MORE

  4. 13. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Masalskaite; [2023]
    Keywords : Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

    Abstract : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. READ MORE

  5. 14. The pricing accuracy of the unbiased RIV model

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Jonny Jin; Daniel Klingberg; [2023]
    Keywords : Pricing accuracy; Residual income valuation; Unbiased accounting; Accounting measurement bias; Conservative accounting;

    Abstract : This paper aims to investigate whether the pricing accuracy of the RIV model is improved with unbiased accounting. The introduction of the Feltham-Ohlson model has left researchers with an eagerness to propose a RIV model with high pricing accuracy. READ MORE

  6. 15. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE