Essays about: "firms internationalisation"

Showing result 1 - 5 of 49 essays containing the words firms internationalisation.

  1. 1. Internationalisation through business ecosystems : What is the value of ecosystems in launching and growing digital firms in Europe?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Raphael Diehm; Ngqabutho Siphambili; [2023]
    Keywords : Business ecosystem; born digital firms; value creation and capture; bottlenecks;

    Abstract : This thesis focus lies on the topic of business ecosystems and their use for digital firms in their internationalisation. The aim is to investigate the value creation and capture process for digital firms through the perspective of business ecosystems. READ MORE

  3. 2. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE

  4. 3. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  5. 4. The Internationalisation Coin: A Tale of Two Perspectives

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Victor Rosenberg; Martin Sandberg; [2022]
    Keywords : International Entrepreneurship; Entrepreneurial Finance; Non-Financial Support; Expectation Management;

    Abstract : Research on international entrepreneurship has recently gained traction as an increasing number of start-ups embark on the path of internationalisation at the earliest possible stage. When new firms embark on this quest, they still face the same resource constraints as they have in the past. READ MORE

  6. 5. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rita Nordström; [2022]
    Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

    Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE