Essays about: "five forces car"

Found 2 essays containing the words five forces car.

1. 1. The Cargo Tray Industry in India – A Market Research

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Martin Eriksson; Tobias Ohlsson; [2010]
   Keywords : ;

   Abstract : Title: The Cargo Tray Industry in India – A Market Research Authors: Martin Eriksson and Tobias Ohlsson Supervisor: Cecilia Lindh University: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 credits Research question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments? Target group: The primary target is Autoform. The secondary target group is other caraccessories manufacturers who want to know about the Indian car industry. READ MORE

3. 2. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

   University essay from Institutionen för datavetenskap

   Author : Philip Wockatz; [2009]
   Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

   Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE