Essays about: "five stage model of consumer buying process"

Found 2 essays containing the words five stage model of consumer buying process.

1. 1. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

3. 2. To buy and what to buy? : the study of consumer behaviour on the Internet

   University essay from Avdelningen för Företagsekonomi

   Author : Tatjana Kozlova; Olga Tytarenko; [2009]
   Keywords : Consumer buying process; behaviour online; Camtasia; think-aloud; protocol analysis;

   Abstract : The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. READ MORE