Essays about: "focus group discussion , customer satisfaction"

Found 2 essays containing the words focus group discussion , customer satisfaction.

1. 1. Kundtillfredsställelse på en studentnation : en fallstudie på Norrlands nation i Uppsala

   University essay from SLU/Dept. of Economics

   Author : Carin Grotenfelt; [2009]
   Keywords : kundtillfredsställelse; kundnöjdhet; lojalitet; hyperlojalitet; studentnation;

   Abstract : The 26th of February 2009 the Swedish government gave a referral to the council of lawregarding the removal of a law concerning mandatory membership at a student union andstudent nation while studying at a university or college in Sweden. This has led to adiscussion amongst the student nations in Uppsala as to how this proposed change will affectthe nations’ future operations. READ MORE

3. 2. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg

   University essay from IHH, Företagsekonomi

   Author : Terés Pettersson; Ylva Hultén; Maria Beradovic; [2006]
   Keywords : Banks; Swedbank; service management; customer satisfaction; loyalty; quality;

   Abstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE