Essays about: "focused strategies"

Showing result 1 - 5 of 533 essays containing the words focused strategies.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Communication Professionals as the Office Factotum: A Study of Emotional Labour and Well-Being in the Communication Profession

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Evelina Winberg; Jordan Thunell Idumwonyi; [2023-11-22]
   Keywords : communication professionals; emotional labour; emotional labour; job demands-resources theory; well-being;

   Abstract : This thesis investigated the concept of emotional labour for communication professionals in an internal communication context. Recently, the well-being of communication professionals has caught public attention in Sweden since the communication practitioner is considered an office factotum or all-purpose servant with numerous responsibilities and activities and is frequently overwhelmed by their multifaceted work assignments. READ MORE

4. 3. Governing through freedom and responsibility: A qualitative study examining the expression of neoliberal governmentality in strategies concerning Swedish foreign development aid

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Kajsa Sund; [2023-10-26]
   Keywords : development; Swedish aid; SIDA; governmentality; neoliberal governmentality; Micheal Foucault; Global studies;

   Abstract : The purpose of this study is to investigate exercises of power in Swedish foreign development aid, ultimately answering the question of how aid is governed. This is done by conducting an abductive qualitative content analysis exploring four actor-focused aid strategies guiding The Swedish International Development Cooperation Agency (SIDA). READ MORE

5. 4. COLLOCATION COMPETENCY AMONG IRANIAN STUDENTS IN SWEDEN

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Kazhal Shatery; [2023-10-03]
   Keywords : English; positive lexical transfer; negative lexical transfer; lexical collocations; English language proficiency; collocation competency;

   Abstract : In the current study, a quantitative approach was taken to explore the impact of the first language on the transfer of lexical collocations, highlighting both positive and negative transfer effects. It explored the correlation between English language proficiency and collocation competency, along with the influence of gender on collocation competency. READ MORE

6. 5. Exploring the influence of ICT on Financial Inclusion and Mobile Money Services in Sub-Saharan Africa

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Noa Almfors; Klara Stenman; [2023-07-10]
   Keywords : Sub-Saharan Africa; Financial Inclusion; Information and Communication Technology; Internet; Mobile Money;

   Abstract : This thesis investigates the influence of two types of Information and Communication Technologies (ICT), internet and mobile phones, on Financial Inclusion (FI) and Mobile Money Mobile Money (MM) adoption in 24 Sub-Saharan African countries in the last decade. A unique feature of this research is the incorporation of an index measuring financial inclusion, developed specifically for this study. READ MORE