Essays about: "focusgroup"

Found 2 essays containing the word focusgroup.

1. 1. Organizational AI Readiness : Evaluating Employee Attitudes and Management Responses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lina Ek; Sanna Ström; [2021]
   Keywords : AI; AI readiness; change attitudes; change management; emotional attitudes; employee attitudes; Industry 4.0; rational attitudes;

   Abstract : Background - As a result of the latest advances in artificial intelligence (AI), the world ofbusiness is facing a major transformation where basic organizational principlesare redefined initiating a new era. It is predicted that AI in the coming decadeswill make a significant imprint and organizations aiming to stay at the forefrontcannot afford not to change. READ MORE

3. 2. Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Dania Salih; [2016]
   Keywords : Brand Image; Brand Identity; Graphic Design; Self-image; Semiotics; Visual Communication; Advertising;

   Abstract : This essay explores how a brand’s image affects consumers’ self-image through acase study of the lingerie brand Victoria’s Secret in order to reflect over the role ofgraphic designers as visual communicators in society. The study conducts a semioticanalysis of the brand and a qualitative research consisting of interviews and a focusgroup of a selection of women within the brand’s target audience. READ MORE