Essays about: "football entrepreneurship"

Found 4 essays containing the words football entrepreneurship.

  1. 1. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  3. 2. Footballpreneurship : The role of scouting and youth academies in football entrepreneurship and value creation from young talents: A case study on AFC Ajax and Borussia Dortmund

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Aydin Can Firildak; Hakan Akin; [2020]
    Keywords : football entrepreneurship; business model; sport entrepreneurship; youth academy; scouting; human capital;

    Abstract : Background: The football industry has been rapidly evolving. The value of transfer market has increased astronomically, thus sealing a transfer deal has become pricy. In the meantime, the gap between rich and low budget clubs keeps increasing. READ MORE

  4. 3. Leading in Stressful Environments : How do Football Coaches Cope with Stress?

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Ezabella Kwok; Joakim Bredberg; Gustav Nordberg; [2020]
    Keywords : Leadership; Stress; Stressful Environments; Coping with Stress; Football; Relationships;

    Abstract : Abstract Background: Football accounts for 43% of the sports market share, more than any other single sport. The pressure and stress associated with being a sports leader indicate that the football coaches encounter and work with occupational stress more regularly than corporate leaders. READ MORE

  5. 4. Fostering the Motivational Climate of a Team : A Case Study of the Organisation Environment of a Football Team

    University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Stephen Rickard; Matilda Rickard; Yufei Dang; [2012]
    Keywords : Motivation;

    Abstract : Football management is a science that has exploded in social and economic relevance in the past years (Morrow, 2003). Management of the football team has become increasingly important and has focused on motivational aspects within a team setting. READ MORE