Essays about: "football research"

Showing result 1 - 5 of 158 essays containing the words football research.

1. 1. The Overlooked Puppeteer - A case study on how LALIGA controls and manages its member clubs' institutional logics through alterations of their performance measurement systems

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Peter Hamra; Lucas Halef; [2024]
   Keywords : Performance measurement system; Meta-organization; Hybrid organization; Institutional complexity; Collective objective;

   Abstract : This thesis explores the influence of LALIGA, a renowned football league operating as a meta-organization, on the operational priorities of its member clubs. More specifically, it examines the impact on performance measurement systems and outlines the challenges and tensions arising from the complex meta-organizational structure. READ MORE

3. 2. Sports and Business in a Swedish Football Club A case study on Örebro SK

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
   Keywords : Institutional logics; Football; PMS; Compromising; ; Commercialization;

   Abstract : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. READ MORE

4. 3. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   University essay from Göteborgs universitet/Graduate School

   Author : Olle Ahlberg; Adam Palm; [2023-07-03]
   Keywords : Personal brands; brand equity; sports marketing; track and field;

   Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

5. 4. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
   Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

   Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

6. 5. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE