Essays about: "for point of sales activities"
Showing result 1 - 5 of 21 essays containing the words for point of sales activities.
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1. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE
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2. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE
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3. Supporting regional innovation through Clusters - A multiple-case study of five clusters in Innovation Leading + European Regions
University essay from Göteborgs universitet/Graduate SchoolAbstract : Nowadays, emerging megatrends foster a fierce competition around the world. Authors are constantly studying the impacts of clustering on regional innovation and in turn economic growth and competitiveness of regions. READ MORE
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4. Virkesköparens roll : en kvalitativ studie om uppsökande verksamhet och virkesköparens säljegenskaper
University essay from SLU/Dept. of Forest Resource ManagementAbstract : De privata skogsägarna i Sverige står för cirka 60 procent av skogsindustrins råvarubehov. Konkurrensen om råvaran hårdnar och urbaniseringstrenden leder till att de privata skogsägarna verkar behöva allt mer hjälp för att sköta om sin skog. READ MORE
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5. Decision makers' use of Return on Marketing Investment metrics in the decision-making process
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE