Essays about: "foreign customers"

Showing result 1 - 5 of 91 essays containing the words foreign customers.

  1. 1. English Can Be Efficient within Swedish Business, Although Code Shifting Often Appears : A Study of English as a Lingua Franca in a Business Context at a Swedish Company

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Sandra Verrone; [2023]
    Keywords : English as a lingua franca ELF ; business English as lingua franca BELF ; semi-structured interviews; code shifting; native languages; foreign languages; Sweden;

    Abstract : This study aims to explore how the application of Business English as a Lingua Franca (BELF) is perceived among the employees at a chosen company, exploring to what extent BELF is used, and identifying opportunities and challenges of BELF. Using a qualitative research methodology conducted through semi-structured interviews, consisting of six participants, the study delves into the usage of BELF in a bigger Swedish company, how the employees experience it, and what factors matter for its outcome. READ MORE

  3. 2. A case study on the foreign expansion of an SME

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Eddy Nganji; Thomas Speed; [2023]
    Keywords : ;

    Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE

  4. 3. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  6. 5. Hedging of a foreign exchange swapbook using Stochastic programming

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Emma Bohlin; Jonatan Harling; [2021]
    Keywords : term structure measurement; optimization; hedging; foreign exchange swaps; interest rates; FX; stochastic programming;

    Abstract : A large part of the foreign exchange market concerns the trading of FX swaps. While entering a position in a FX swap does not cost any money, banks earn money on FX swaps when their customers cross the bid/ask spread, creating a perceived transaction costs for the swaps. READ MORE