Essays about: "foreign literature study market strategy"

Showing result 1 - 5 of 24 essays containing the words foreign literature study market strategy.

1. 1. Exploring the solar park market in Lower Saxony : Implications on foreign companies’ entry strategies

   University essay from Linköpings universitet/Industriell miljöteknik

   Author : Patricia Chronéer; Nike Hammerman; [2023]
   Keywords : Solar Parks; Lower Saxony; Germany; Entry Strategies; Drivers; Barriers; Regulatory Landscape; Social Landscape; Technical Landscape; Economic Landscape; Geographical Landscape; Market Potential; Electricity Production;

   Abstract : To meet the European Union’s target of climate neutrality by 2050 ambitious measures need to be taken. The electricity sector is one of the largest contributors to greenhouse gas emissions globally, which makes it an important sector to decarbonize. For this to happen, fossil fuels must be replaced by renewable energy sources. READ MORE

3. 2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

4. 3. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Saumya Nelshani Solanga Arachchige Dona; [2023]
   Keywords : Entrepreneurial Startups SMEs International Entrepreneurship; Internationalization Process; Competitive Advantage; Business Strategies; Exporting; Internationalization Theories. Exporting Barriers.;

   Abstract : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. READ MORE

5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

6. 5. Drivers of Backshoring: An exploration of the applicability of theory. A qualitative case study analysis of six Swedish companies.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ayza Plamenova Hristozova; Marisa Pauline Rabiolo; [2021]
   Keywords : Business and Economics;

   Abstract : Backshoring has been the focus of a growing body of research in recent years, with several different determinants having been postulated through theoretical perspectives in the previous research. This study aims to determine how applicable these perspectives and their reasoning are to cases of backshoring of six Swedish companies. READ MORE