Essays about: "foreign market entry theories"
Showing result 1 - 5 of 28 essays containing the words foreign market entry theories.
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1. Born digital firms entry mode in foreign markets
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE
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2. Digitalization as a tool in advanced business services’ SMEs’ internationalization
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE
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3. How are Swedish healthcare companies entering and operating on the Japanese market
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. READ MORE
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4. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE
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5. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE