Essays about: "foreign studies in consumer"

Showing result 1 - 5 of 15 essays containing the words foreign studies in consumer.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. A study on the Determinants of FDI Inflows to China

   University essay from Södertörns högskola/Nationalekonomi

   Author : Xin Jiang; [2022]
   Keywords : ;

   Abstract : Since the Chinese government proposed the "reform and opening-up policy" in 1979, China has achieved remarkable economic development. Foreign direct investment (FDI) has played an important role in stimulating economic development and alleviating capital shortages. This thesis explores FDI by choosing China as its destination country. READ MORE

4. 3. Engaged in Translation : Fandom Production in The Latin America's Anime Community of Syncrajo

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Emilio Gonzalez Gonzalez Pliego; [2021]
   Keywords : Fansubs; Free Labour; Prosumers; Co-Creation; Engagement; Disengagement.; Social Sciences;

   Abstract : Fansub (Fan-subtitled) is the term coined after the action of subtitling a foreign audio-visual production. Fansubs started being studied after the phenomenon started gaining popularity within communities of anime fans that used them as a way of access to the products they desire to consume. READ MORE

5. 4. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

   University essay from Södertörns högskola/Företagsekonomi

   Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
   Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

   Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

6. 5. Micro Apartments : A Potential Solution for the Severe Shortage of Small Affordable Apartments in Stockholm Nóra Gazdag and Anna T

   University essay from KTH/Fastigheter och byggande

   Author : Nóra Gazdag; Anna Torlegård; [2018]
   Keywords : micro apartment; micro housing; real estate; real estate economy; Stockholm; Sweden; housing Market; bostadsmarknad; mikrolägenheter; fastighetsekonomi; Micro apartment; Micro housing; Real Estate; Real Estate Economy; Stockholm; Sweden; Housing Market; Bostadsmarknad; Mikrolägenheter; Fastighetsekonomi;

   Abstract : The purpose of this thesis is to analyze the emerging global trend of micro apartments to find out if it provides a potential solution for the severe shortage of small, affordable apartments in Stockholm.  As the concept is already a researched area in foreign real estate markets, the lack of research on the demand for micro apartments in Stockholm despite the highest rate of single households and rising housing prices was identified as a research gap. READ MORE