Essays about: "forum shifting"

Found 3 essays containing the words forum shifting.

  1. 1. Keep On Running : progressing customer experience through digital platforms: a case study of Nike+

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Erik Elowsson; Jessica Johansson; [2013]
    Keywords : Co-creation; value; digital platforms; brand ecosystem; brand community; branding; digital marketing; Nike ;

    Abstract : Digital platforms have established new ways within marketing for consumers and brands to interact. This has called for a paradigm shift denoting a phenomenon of shifting consumer and company roles, creating opportunities for interaction and value creation. READ MORE

  3. 2. ACTA – analysis of an emerging IPR enforcement regime

    University essay from Lunds universitet/Juridiska institutionen

    Author : Fredrik Robertsson; [2011]
    Keywords : plurilateral; multilateral; international trade agreement; ACTA; enforcement of intellectual property rights; transparency; regime shifting; forum shifting; anti-counterfeiting trade agreement; Law and Political Science;

    Abstract : The thesis scrutinizes and analyses ACTA, a recently finished international agreement on enforcement of intellectual property rights. The analysis is performed on both a micro and a macro level. On the micro level, the analysis concerns the substantive content and the incentives to enhance the protection on the level of individual provisions. READ MORE

  4. 3. Conservation 2.0: Leveraging social media for fundraising in Kenya – the case of WildlifeDirect

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Elizabeth Mwambui; [2010]
    Keywords : social media; blogs; conservation; Kenya; ICTs;

    Abstract : Social media - Blogs, social networks (Facebook), micro-blogging (Twitter), You Tube, Flickr, Maps, and Mashups (combinations) - has changed the way we work and communicate. Social media are experiencing explosive growth rates and new prominence, not only in the lives of individuals but as tools in democratic processes and social change (Clark 2009, Gilmor 2004). READ MORE