Essays about: "forward-framing"

Found 1 essay containing the word forward-framing.

  1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Eleonor Toni; Erik Nilestoff; [2018]
    Keywords : influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

    Abstract : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. READ MORE