Essays about: "franchise fast food"

Found 4 essays containing the words franchise fast food.

1. 1. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

3. 2. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mattsson Frans; Swedenborg Jesper; [2015]
   Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE

4. 3. Intra-firm knowledge transfer-a qualitative case study of knowledge transfer and its implications in a soft service firm

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Denitsa Zheleva; Alexandra Viklund; [2014]
   Keywords : Knowledge transfer; franchise network; grounded theory; formal and informal networks; location-intensive soft services; fast food;

   Abstract : The following case study aims to explore the knowledge transfer and its implications in the context of a soft service firm. The complexity of knowledge itself and the knowledge transfer process in service firms brings new challenges. The phenomenon was investigated by the application of grounded theory. READ MORE

5. 4. Innovation within Fast Food Restaurants : The role of the local restaurant management

   University essay from IHH, Företagsekonomi

   Author : Henrik Antonsson; Lukas Engström; Vytautas Verbus; [2011]
   Keywords : Innovation; Fast Food Restaurants; Local Management; Franchise; Company Owned; Self-Service Technology;

   Abstract : Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. READ MORE