Essays about: "franchises"

Showing result 1 - 5 of 12 essays containing the word franchises.

  1. 1. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    University essay from

    Author : Joris Bertholet; Daan Juistenga; [2021]
    Keywords : FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Abstract : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. READ MORE

  3. 2. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  4. 3. A Stewardship Perspective on Goal Alignment in International Social Franchising

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jonas Billen; Saga Schéele; [2020]
    Keywords : Stewardship Theory; Social Franchising; NGO; Goal alignment; International Franchising;

    Abstract : Nongovernmental organizations (NGOs) are among those that have adopted the United Nations 2030 Agenda for Sustainable Development. Some NGOs may strive to address global challenges and aim to expand internationally. Social franchising offers a possible strategy for that matter. READ MORE

  5. 4. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    University essay from Göteborgs universitet/Graduate School

    Author : Yan Felten; [2018-07-04]
    Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

  6. 5. Fantasy of a Franchise : How do a Franchise Design Games?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Emelie Rodin; [2018]
    Keywords : Pokémon; Franchise; Design; Analysis; Comparison; Business;

    Abstract : This thesis investigates the problem with designing games for franchises having to both innovate within the franchise but still feel familiar enough to the target audience. Designing games for a franchise often come with many predetermined design choices such as aesthetics or gameplay. READ MORE